Simon Avramidis
Ethical SEO & AI SearchConsultant
I help mission-driven companies that solve real problems and create genuine value achieve sustainable organic growth through a product-led approach to SEO and AI search, grounded in ethical principles.
Ethical SEO and AI search consulting built on technical expertise,
product-led thinking, and sustainable growth.
My approach
SEO should improve the product, never compromise it.
Product-led SEO means treating organic visibility as part of the product and the business, not as a layer added on top. Every optimization should make the website better for users while improving how search engines and AI platforms discover, understand and recommend it.
The goal is not to chase algorithms, rankings or AI mentions in isolation, but to make durable improvements that strengthen the product, the user experience and the business. Better visibility should be the outcome of building something genuinely useful, clear, credible and technically sound that deserves to be discovered.
Build for people. Optimize for discovery. Visibility follows.
SEO & AI search services
Deep analysis. Clear priorities. Better organic visibility.
Holistic SEO consulting for traditional and AI search, with quality, business value and sustainable growth at the core.
SEO audit
A holistic review of technical SEO, content, on-page optimization, authority, user experience and visibility across traditional and AI search.
Keyword research
Search demand, intent, topics and questions mapped to products, services, audiences and commercial priorities.
Technical SEO
Crawlability, indexation, rendering, architecture, structured data and technical foundations that support visibility across search and AI platforms.
On-page SEO
Page-level optimization focused on relevance, clarity, usability, internal journeys, organic visibility and conversion opportunities.
Content strategy
Focused content planning built around genuine demand, product value, customer needs, topical authority and content worth surfacing and citing.
Off-page SEO
Responsible authority and brand building through relevant mentions and signals, without manipulative tactics that put the brand at risk.
The framework
A structured approach to sustainable organic growth.
Every engagement moves through a clear cycle of research, optimization, measurement and continuous improvement across traditional and AI search.
Research, analysis and strategy
Understand the market, competitors, search demand, website, product, technical foundations and commercial priorities.
Optimization and growth
Resolve technical limitations, improve existing pages, strengthen content and increase visibility across traditional search and AI-driven discovery around genuine user and business value.
Measurement, evaluation and refinement
Evaluate search and AI visibility, traffic and business outcomes, identify what is working and continually refine priorities based on evidence.
Areas of expertise
Deep experience in complex, competitive search environments.
My deepest experience is with businesses where complex products, competitive markets, and technical decisions have a significant impact on organic growth. I also work with businesses across other industries where there is a strong strategic and ethical fit.
Education
SEO for higher education institutions, learning platforms, and education products where content, architecture, trust, and user journeys shape organic growth.
Marketplaces and directories
SEO for large, dynamic platforms where taxonomy, internal linking, indexation, scalable page architecture, and user journeys are critical to organic growth.
Finance
SEO for competitive, trust-sensitive businesses where accuracy, authority, user experience, compliance, and content quality are critical to sustainable organic growth.
Start a conversation
Ready for a more thoughtful approach to SEO and AI search?
Let's discuss your priorities, challenges and biggest growth opportunities.
No sales pitch. Just a focused conversation about your business, your goals and what you want to achieve.